5 Ways Your Small Business Can Boost Facebook Engagement

Love it or hate it, Facebook is still the number one social network and first-stop web destination for a majority of web users. Despite this, many entrepreneurs are still unsure of best practices for using the site to benefit their small business. The truth is, Facebook is one of the best ways to market your products and services, increase brand exposure, and offer improved customer service and engagement with the company. While it’s difficult to put a value on engagement, social media is a free (or very low cost) avenue for product promotion and customer interaction that should not be overlooked.

Why Every Employee Should Have a Business Owner Mentality

These are, unfortunately, the thoughts and questions that are creeping into the minds of more and more employees. Complacency appears to be a growing attitude among the workforce as people forget the importance of implementing every aspect of their job descriptions on a daily basis. Employees are getting too comfortable in their positions, forgetting the necessary roles that they personally play in growing their companies’ bottom lines.

In order to turn that attitude around, employees have to begin thinking of themselves as entrepreneurs within their own companies. They need to realize that they are the CEOs of their brands and positions. After spending a few years working with startups, I have realized that there are five common attributes that separate employees in a startup from those working for an established company.

5 reasons why business blogging is important

Inbound marketing tactics that involve creating content that consumers can find when they want to find it are becoming increasingly popular. The majority of people don’t want to be advertised to. Inbound marketing is a way to attract attention in a less direct and intrusive manner online.

Business Development

Small Business Resources

The Web has a collection of valuables resources for SOHOs (small and home offices) and small businesses—if you know where to look. Find an association that can help you meet your goals; get information from the government about loans, grants, and taxes; and stay up-to-date with the best small business newsletters and blogs. If you have a pressing question, pose it on a forum to see what your peers have to say.

Small Business Resources

SMEs

The Web has a collection of valuables resources for SOHOs (Small and Home Offices) and small businesses—if you know where to look. Find an association that can help you meet your goals; get information from the government about loans, grants, and taxes; and stay up-to-date with the best small business newsletters and blogs. If you have a pressing question, pose it on a forum to see what your peers have to say.